Apple Watch Continues to Lead Smartwatch Sales despite Stiff Competition from Samsung

Counterpoint Research's new written report published today shows that the total smartwatch shipments in the tertiary quarter of 2022 were upwards by 16 percent compared to concluding yr'due south third quarter. Apple retained the top spot in terms of the number of units shipped, while Samsung accomplished its highest quarterly shipments, coming in second place.

Apple's smartwatch market share fell past x percent year on year (YoY) equally the Apple Spotter Series 7 launch was delayed to the fourth quarter. Despite this, the brand shipped the near smartwatches in Q3 2022, as it did in the previous quarter.

We believe information technology is likely the Apple tree Watch Serial seven's success will be reflected in the report for the fourth quarter since the wearable offers a notably superior experience compared to other smartwatches. This is a large reason why Apple tree commands a premium and the Apple tree Watch sells strongly despite strong contest from cheaper and similarly-priced wearables from Android OEMs.

Counterpoint Research Apple Watch Q3 2022

Counterpoint Research'southward written report shows that Samsung reclaimed second place on the listing from Huawei and narrowed the gap with Apple tree's sale volume in Q3 2022. This tin can exist attributed to the Galaxy Picket iv serial launch that marks the company's shift to using Android-based Clothing Os from its Tizen operating system. Additionally, the new body composition feature and pick of two variants (basic and classic) were besides well received by consumers.

The research business firm's senior annotator Sujeong Lim said, "Samsung performed better than expected in the third quarter. Although the Milky way Picket four series shipments were much higher than expected, more than threescore% of the total shipments were sold in North America and Europe, where the share of mid-to-high cost range models is high. To farther increase its market share, Samsung is expected to launch affordable models within 2-3 years to target the fast-growing Asian market. One-third of smartwatches sold in Q3 2022 were priced under $100."

The stellar operation of Indian smartwatch makers is also worth a mention. Noise and boat ranked first and 2d, respectively, in the Indian smartwatch marketplace. Both the brands more doubled their volume of products sold from the previous quarter. Products from these manufacturers are aimed squarely at the budget and mid-tier price segments, so they run LiteOS and don't offer as many features and functions every bit the Apple tree Lookout does.

[Via Counterpoint Research]